Martwayne | Power Through Fashion: How to create your own standard size for the African woman for your Ready to Wear Clothing Line.

Tuesday, April 17, 2018

How to create your own standard size for the African woman for your Ready to Wear Clothing Line.


I get this question a lot. How do you create standard sizes for the African woman seeing we don't usually fall into the typical UK size chart? . . Well here are my suggestions. I actually used one of these methods and it actually worked after some tweaking. Either method involves a lot of research as well. . . Method 1: If you already have a made to measure business, chances are you already have a lot of customers' measurements. Reach out to your customers to ask which sizes they buy in stores. Then group similar sizes together and run an average to get the measurements for each size. . . Method 2: Get fit models, one slim person and one plus size person. In my case, I used myself as a standard because no matter how big my hips were then (emphasis on then o), I always fit into a UK 10. So seeing I was a 'fleshy' 10, I graded up and down and tested the larger sizes on other people who also told me they were certain sizes. Based on feedback, I kept tweaking till I was comfortable. . . Note that I said you have to do a lot of reasearch. It's not something you can perfect in 1 day. But at the end of the day, you are the business owner. You can even decide to use Small, Medium and Large instead of numbers and state which measurements falls into which on your website. Pretty much all sites have that. . . And that's my tip for today. How about you? How did you come up with your sizing system? . . #martwayne #powerthroughfashion #fashion #readytowear #clothing #changingminds #changingmindsets #fashiondesign #retail #instablog #pinterest #linkedin Posted via Instagram April 17, 2018 at 08:32AM

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