Martwayne | Power Through Fashion: February 2014

Thursday, February 20, 2014

The Appalling Sales Technique of Making Money off People's Insecurities! >-(

http://25.media.tumblr.com/tumblr_mdmluaOe2a1rhlnzgo1_500.jpg

I have written this article several times in my head but felt the need to think clearly before getting to my keyboard else you will feel the raw anger coming through.

I find it completely appalling the way businesses try to prey on people's emotions and insecurities all in a bid to make money!   Over the past year, I have read with disdain several marketing campaigns from various companies blaming women for being the reason their husbands have cheated on them or why their boyfriends left them for "skinnier" women.  

It appears gone are the days when selling a product or service is about trying to make people feel good about themselves and rise to the top of their careers.  It is now about using emotional blackmail and idle indirect threats to make their target market, particularly women, buy what they are offering by hook or by crook!

Take these 3 captions for example...