Martwayne | Power Through Fashion: April 2013

Tuesday, April 30, 2013

The Real Meaning of the Word "Couture"...

OOPS!  I did it again! :-(

Yes these 2 emoticons just about capture exactly how I feel right now! :-(  Pretty embarrassing that it's been exactly a month since I last updated my blog.  I really need to start fining myself.

Has it been really hectic for me?!  Well... sort of... but clearly that is not an excuse right?!  I thought so too.  My bad!  I wish I could say it will not happen again but honestly, I am not so sure.  All I can offer is my apologies...and hope you all give me time to sort myself out.  It will be busy in the next few weeks.

Great!  That said!  Moving on to today's topic...

So it is pretty common for fashion companies here (and I am sure in many parts of the world) to include the word "couture" in their brand names.  Of course the word "couture" sounds so posh, it actually took me ages to figure out the real pronunciation.  

Yes we do know it is a French word but I often wonder if many people who use the word in their brand names actually know the meaning or have the right to use the word.  

NOW please note that the purpose of this post is not to call anyone ignorant... neither is it to get anyone to change their already registered business names.  It is simply for knowledge purposes.  I know someone once asked me if she needed to change her business name after our discussion and her research and I told her it was not necessary since a business name is different from a brand/trade name.  I'm sure lawyers can educate us more on this.

But anywayz... back to the topic... What does couture actually mean?!