Martwayne | Power Through Fashion: How to Tell Real Fabrics from the Fakes! Just a Fraction of What FEC3 is About.

Thursday, April 26, 2012

How to Tell Real Fabrics from the Fakes! Just a Fraction of What FEC3 is About.

So people have been asking me why I am running a course just for them to come and learn about how to choose colours and fabrics.  In fact many have stated they know all about this already.  Well the thing is I can tell you for free that the Course goes wayyyyyyyyyyyy beyond just learning how to choose and combine colours and fabrics.

For example...

How do you know how to tell real fabrics from the fake?!   

How do you know if a type of fabric will withstand the test of time.
Why can some fabrics withstand hot temperatures and others can't?!

Oh and about colours... I said a lot and more on my Bella Naija post which I will just copy and paste here.  It's a bit of a long read (like what else is new right? lol) but at least it more than captures all I have to say on some of the issues highlighted.  

Before I sign off, just to let you know that registration continues today and tomorrow.  We need to prepare for you.  You can also pay transfer the fees online into the bank account or pay for it on and

See you on Saturday!



As a designer, an important tool in creating a collection is the development of storyboards and concept boards. If you research these tools properly, you will realize that the subject of Colour is vital in developing a successful collection as it is a very important element of design. And what are the elements of design? They are the “ingredients” for creating a successful collection.
Ever wondered why certain colours are chosen for certain seasons? If colour was not so important to designers, then we would not hear comments such as “oh that colour is soooo last season”. However, after speaking with so many designers, I realized many did not understand the impact of choosing a colourway that would create a huge impact on the potential customer. Perhaps that is because many of us are used to the ankara fabric with its fabulous colours and prints. But guess what?! The colour combinations on the ankara fabric are not there by accident or because people will think it looks nice. There is a reason it looks nice and that is from years of studying colour theory and the relationship between colours. For example, have you ever wondered why the Christmas colours, red and green look so good together? As an upcoming designer, it is vital to know this so you can use it to its fullest advantage. You need to understand the impact of how the colours you use for your collection can make or break your collection. How you can use colour to impact the ambience of your collection and make people gravitate towards it and eventually sell out the collection. This is an aspect of design I feel aspiring and even practising fashion designers overlook in this environment. It is not so much about the design but how the different elements of design come together for a pleasing effect.
Similarly, I also discovered that many people do not understand the psychological effects of colour on people and the subliminal messages it passes to the viewer. Which is why I have stated this this course is not just for designers but also for business professionals, interior decorators and anyone who deals with colour. I run presentations for companies on Dressing for Success and job seekers and I have had the privilege of running these trainings for Citibank, KPMG Professional Services, Bank Phb and even the Graduating Students of the Obafemi Awolowo University, Ile-Ife. During these trainings, I expose people to topics, backed by detailed research on how the colour of the tie you wear can make or break your deal. I have also had the benefit of being in paid employment and I can tell you for free that I observed whilst I was working how these colours impacted people. I knew which colours to wear if I wanted to pick up a cheque from a client, I knew which colour to wear if I wanted to address issues with regulatory officials, I knew which colours to wear if I wanted people to sympathise with me and which colours to wear if I wanted people to fear me. That is because I understood colour then and even more so after fashion school and as a practising designer how colour affects moods, emotions and attitudes of people and their perceptions towards others. And this is also a major component of this Course.
With respect to fabrics, need I say more… We designers, especially in this environment have major horror stories to tell about fabrics shrinking, burning, how to tell real silk from fake silk, which ones would fade, which temperature to steam certain fabrics, etc. And truth is, most fabrics we buy in the market do not come with care instructions so how do we know what we are buying? And how do we prevent ourselves from being duped by fabric sellers. That is what I also address in my courses.
Finally with respect to my fees… well what can I say… I invest a lot in my students and go all out to ensure they have a good experience during the course. Not just the knowledge but the ambience and particularly the training materials I give out. Those who came for FEC 1 will tell you I invited a guest facilitator who offers his courses at N95,000 per head to this course for a mere token. So they got more than enough value for the money they paid and from the feedback form, it was stated how the knowledge gained from their course would directly impact their businesses and that is what I am about. 
I also had a support facilitator at FEC 2 and each participant, some of who had no prior knowledge whatsoever of fashion, or how to draw left knowing how exactly to go about creating their collections and more importantly how to draw. I have already planned the course this month and I must tell you that I spend weeks developing my courses and trying to combine my knowledge gained in 3 years of a full time BA in Fashion Design, years of accounting experience and utilizing my network of business professionals in 5 hours. And that is because I believe that a lot of fashion designers in this environment are facing a lot of challenges simply because they are not aware of certain things and if only they did, they would do so much more and make so much more money. I also faced those challenges but was able to step back and review my work procedures because of my experience and I also try to pass across these messages both in my in-house courses and my FECs.
All I can say is to be the best at what you want to go into and make money from, you need to understand the industry and more importantly, have a solid foundation in running the business and the foundation is not just the business aspects but you need to be a master of your art. Fashion is an art and to excel at it, you need to invest in the knowledge, same as with every discipline.

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