Martwayne | Power Through Fashion: March 2012

Tuesday, March 27, 2012

Changing Mindsets!

Often times I have wondered why we designers complain about so much and yet refuse other viable options that are available simply because of certain mindsets.  I'll give you an example...

Thursday, March 15, 2012

Cutting Costs in Your Fashion Business!

Many of us often focus all our attention on increasing revenue and profits in our fashion businesses that sometimes we fail to realize that having a higher disposable income, i.e. more money to spend, is not only possible by increasing our cash inflow but also by reducing our expenses.  Simply put, cutting costs saves you money! And YES we know we need to cut costs but just have no clue how to go about it since everything we spend our money on seems vital to the business.  However, there is always a way... if you know how...

Today, I'll draw your attention to an expense caption in the books that gulps so much of our money that if computed over a period can actually buy all the machinery we need and even pay salaries for the next 12 months! Any idea?!

Monday, March 12, 2012

Words of Advice from a Seasoned Businesswoman...

Yes I promised I'd do this AGES ago but somehow kept losing my interview sheet or something else always came up.  But today, though I had other stuff to write about, I thought it would be good to start off your week with an encouraging story from my major role model.  A story I grew up listening to but never quite appreciated it  until I became an entrepreneur.  A story that sort of corroborates my take on doing business without necessarily having lots of money.

Ok... here goes...

Friday, March 9, 2012

Get Yourself Screened!

Ok... didn't even know there were different ribbons for different types of cancer. Guess we learn everyday...

Y'all are probably wondering why I am writing about health matters.  Well... so did I when I attended FATE Foundation's Aspiring Entrepreneurs Programme (AEP) and they called in a doctor to facilitate a topic.... errr... can't remember the name of the topic but it had to do with health and something.  And yes it makes so much sense!

Many business owners, including me (or is it including I???  Argh you guys know what I mean haha...), seem to think we are invincible.  We work ourselves to the bone and expect our bodies not to revolt at some point.  I remember when I used to sew.  I would be at the machine till 4am in the morning!  Sometimes friends would keep me company via telephone or Skype, other times, radio stations would do the trick.  But guess what?!  Those clothes.... and my business had to wait when I broke down twice.  I remember the first time I had to be put on bed rest for like a week and was heavily sedated.  In fact that was when I learnt that stress caused people to throw up.  And the 2nd time was when I decided things had to change.  I ensured I did a full body check up late last year and got a clean bill of health... with the advice to rest more!  And I'm trying to....

Wednesday, March 7, 2012

Giving Up Is Not an Option!

Taken from a friend's BB display picture

I woke up this morning to the following BB broadcast...

"I was raped at the age of 9" - Oprah Winfrey
"I didn't even complete my university education" - Bill Gates
"In my childhood days, I stitched shoes" - Abraham Lincoln
"I struggled academically throughout elementary school" - Ben Carson
"I used to serve tea at a shop to support my football training" - Lionel Messi
"I used to sleep on the floor in friends' rooms, returning Coke bottles for food money, and getting weekly free meals at a local temple" - Steve Jobs
"My teachers used to call me a failure" - Tony Blair
"I was a 3rd class graduate in my first university" - Prof Wole Soyinka

... And the popular story "GEJ had neither shoes nor a school bag!"

Wake Up Peeps! What's your story? Is it an excuse for failure? The Lord be with you.  J.Okene (JP)"

These are famous people we all know and look up to and need we even talk about the Abiolas and the owner of Coscharis Motors (who never went to school).  But truth is we all have our own success stories and no we may not be popular yet, we are still an inspiration to ourselves and others and should continue to be.  We need to inspire ourselves to continue to "keep keeping on no matter what".

When I read the BB broadcast, I immediately added 3 more to the list.  Here goes:

Friday, March 2, 2012

Guess What?! You Really Do Not Need a Dime to Start Your Own Fashion Business!

Ok seeing that I'm like totally repentant now, I felt it would be great to make up for the 2 days I missed out on by posting another article today. 

Right!  I'm sure y'all are really curious to know how possible it is to start a fashion business with N0.00.  Truth is anything is possible when you put your mind to it.  I can tell you for free that I started 2 successful businesses (well successful in their own way in terms of revenue and client base) without a kobo.  How did I do it?!  2 words:  

1. Collaboration!
2. Sheer Hard Work! (ok pretend this is one word though it's more of a phrase...)

Which businesses were these?!  Jewellery Sales & "Gift Consulting".  Both of which I stumbled upon by accident just by doing what I loved doing... helping people out!

I'll tell you my story...