Martwayne | Power Through Fashion: 2012

Wednesday, August 29, 2012

Much Ado About "Dressing"... Help Take this Quick Survey...

Yes... a part of fashion I'm not sure I have spoken about since I started this blog.  This part is the "consulting" part in the Martwayne logo.  Not sure if many of you know but part of what we do at Martwayne is teach people how to use fashion as a tool for personal and business success.  Business Image Consulting to be precise.  ;-)

Tuesday, August 28, 2012

"How to Make Sure Your Ideas Make Sense" - by Scott Anthony

"Irrationality presents challenges too. It can blind innovators to real problems and to important signals telling them to do something different. Yes, perseverance may be an underappreciated skill, but when paired with passion, it often leads to fanaticism.

- Scott Anthony 



I got the following BB broadcast this morning and thought it would be great to share.  The extracts were taken from an article written by Scott Anthony:


Many a great decision has resulted from people taking risks that didn’t make logical sense at the time.  Here are three ways to seek the right amount of reason:

Monday, August 13, 2012

Debunking the Various Myths About Fashion Design & the Industry

Yes!  Another post of mine that is long overdue.  I just felt it was high time someone addressed the various fallacies people have about fashion, fashion designers and the industry as a whole because anytime I have a conversation with an aspiring designer or even the general public, I am amazed at how clueless many of them are about what fashion is really about.

Whilst some aspiring designers seem to think being able to sketch is good enough and being a fashion designer is the perfect escape from a busy 9 to 5 job, others think we designers are a bunch of people who couldn't really cut it in university or worse are just jobless people who will soon wake up from whatever cloud we always seem to be floating on.  And I don't really blame them, some of us who operate in the industry give them this impression because we are too busy chasing irrelevant things to realize that we are running fashion businesses.  And what happens?  We become the perfect template of why fashion designers or the industry is too unsafe a haven for potential operators or investors.

So here I am debunking the various myths people have about fashion and the industry as a whole.  Starting with:

1.  You must learn the skill or art of sewing to operate in the Fashion Industry.

Thursday, July 19, 2012

Face of ModelsVillage Competition...

Hope you've had a good week everyone!  I know I've had an extremely busy one preparing for Levels 1a and 1b of the Foundation Course, both of which are starting on Saturday!  And of course, let's not forget FEC 5 next week.  Pretty hectic!  For those who have sent me mails asking me to do one thing or the other for them, my sincere apologies.  I'm am ticking off my to-do list... slowly but surely.  Starting with this one... The Face of Models Village!

Completely stunning flyer right?!  I thought so too.  But was even more impressed when I visited the site.  Targeted at models, a vital part of the fashion industry, the site, and indeed the competition, has been established to help "discover and promote models".

Here are the details as provided by the organizer, Ali d-hybrid as he calls himself on BB. ;-)  

Tuesday, July 10, 2012

The Appalling State of Customer Services in this Environment!

I'm sorry but this is ranting and raving time!  I did warn you that it may happen sooner or later but it really is annoying!

Someone please explain to me why exactly I am paying for a service and when I complain about the service, I get attitude from the vendor like "errr.... how dare you complain about the service I just rendered to you"!  I mean like seriously?!  The typical vendor around here acts like they are doing you a favor when really the truth is you have paid for it!  Sometimes they forget that without customers, they would not be in business!

What exactly brought this on?!  I'll tell you just now! >-(

Thursday, July 5, 2012

The Book of Proverbs...

Yes!  My first project in July!  I may not have updated my blog (and I wish I could do this through my phone...), I have been reading it and jotting down the notable verses.

Now like I said in my previous post, I am not a preacher or a pastor so I am not overly decoding the Book or anything.  That is a personal decision you have to make.  I am merely discussing verses I read that made a lot of sense to me and helped me in dealing with people and at work.  

For example, Proverbs 6: 10-11 states: 

10 "A little sleep, a little slumber, A little folding of the hands to sleep -
11 "So shall your poverty come upon you like a prowler, And your need like an armed man."

Clearly this needs no major decoding.  So sometimes when I feel lazy to work or procrastinate and I remember these verses, I jump up and get busy!  And of course, you know what happens when you jump up and get busy?  You deliver on your work and that translates into money (or a promotion if you so choose).  And remember that "Spare the rod and spoil the child?"  That is also from Proverbs.  It was amazing to realize that many words of advice I heard from older ones were taken from this.

Perhaps there's some deeper meaning to the Book.  Errrr... let me rephrase that...  I'm sure there is a deeper meaning.  I stumbled upon some sites during my research which had some pretty hectic interpretations and for a second I thought "hmmnnn... should I really be doing this?!"  It seemed my angle was pretty shallow in comparison to what I had read.  But you know what?!  Since it's something I always wanted to do, I decided to go ahead!  After all, many older ones speak in proverbs.  Only lately did I realize some of them came from this Book.  They always sounded different in Yoruba.   

So open your mind, sit down, relax and journey with me throughout the month of July as I share with you words of wisdom from the Book of Proverbs with or without my interpretation from the New King James Version.  When my friend and I did this a few months ago, we each had to choose one notable verse and when we both hit the same one, we gave each other a pat on the back.  Almost like the game jinx. Now that I think about it, we should even have exchanged presents.  Like minds eh?!

So anywayz, let the words begin!  Enjoy them!

Monday, June 11, 2012

To the Dearly Departed...

Taken from a BB display picture

It's been one looong week since the Dana Air Crash and I am just slowly getting over the experience.  After the very challenging month or two that I have had, I really did not need that news!  It left me feeling very disoriented, bitter and very angry!  Angry at the fact that it could have been avoided, angry at the level of greed and corruption in our society, angry at the fact that noone cares about anyone else but themselves, angry at those who knew the flight had issues but never said anything till after it crashed, angry at the annoying BB broadcast messages from so-called "survivors" and inventory of the plane's issues (like that's supposed to mean anything now) and most of all, VERY ANGRY at the fact that YET AGAIN, we Nigerians refuse to acknowledge that we are responsible for the decay in our society and choose to blame everyone else!

I was very sad at the lives cut short due to negligence and greed and very pained by the fact that it could have been anyone on that flight and extremely pained by the tragic news of my QC schoolmate, Maimuna Anyene, who died along with her family (a stunner whose smile and dimples I never forgot even after leaving secondary school so many years ago) and members of the FATE Foundation family where I was for about 6 months.  But the news that hit me the most was that of Chris Okocha of Thotline Concepts, a friend and business associate.  Someone I saw just 2 weeks before the awful accident...

Saturday, June 2, 2012

WHAT a busy month @ Martwayne! Phew!!!

Wow!  It feels like forever since I've been on this blog!  I apologise for going AWOL on you all and it really is encouraging that I'm still getting hits on my blog despite being away for over a week. :-D Many, many MANY THANKS!!!

Great!  So where have we been?!  We have had courses back to back all in the month of May.  And this snapshot is not all we have been up to.  But I am thankful that we launched various courses, ended some, had reruns of some and well 2 days into the new month and I sit back and thank God that yet again we have had a fruitful month.

SO here's just a brief summary of what we have done this past month.  I'll post pictures of the different courses shortly.... i.e. if my internet connection behaves.

Monday, May 21, 2012

The Importance of Investing in Yourself...

FINALLY!!!!  It appears I'm back on board!  I'm trying out a new ISP and I sincerely hope this one's much better than the last one.  Goodness!  The past few weeks have been SUCH a challenge!

Great!  So here I am talking about the importance of investing in yourself today.  Perhaps stemming from the fact that I started a new stream of our in-house Foundation Course in Fashion Design on Saturday and as always, it was great and I received raving reviews from the participants.  But also because for every single time I get a registration for one of my courses, I know the person made a good investment, in fact the best investment of all.... investing in themselves!

SO... in preparation for Volume 4 of our Fashion Entrepreneurship Course with its theme:  How to Start Your Own Clothing Line: A Look at the Clothing Production Process", I would like to discuss the benefits of investing in the knowledge required to set up any fashion establishment AND implore anyone who would like to run a business on the importance of getting the requisite skills and the relevant knowledge necessary to operate in that industry.

Tuesday, May 15, 2012

Lessons Learnt from Dr Cosmas Maduka of the Coscharis Group @ the TREM VI Business Academy (13 May 2012)

Hello Everyone!!!  Hope you had a great start to the week.  Apologies for the staggered posts.  I am still having major internet issues and still on the hunt for the perfect ISP.  As soon as I am sorted, I'll be back with my regular posts!  I have lots of them lined up! :-D

Okay great!  This was my Sunday post and I'll make it really brief as I absolutely must give you the new information on FEC 4!!!  I am mighty excited!  BUT before then, let me share with you some vital lessons I learnt from one of the most humble people I have ever had the privilege of listening to and more importantly, learning about business from using biblical principles.  I'm sure this will help our fashion businesses no matter how small or big our businesses are.

So I was invited by my absolutely fabulous mentor to the Business Academy which holds at his church, TREM VI, Lekki Phase 1, once a quarter.  At the Academy, many businessowners and successful entrepreneurs are invited to share their experiences with the congregation in order to motivate us into thinking big.  

So anyway, despite the rain, I headed out thinking I'd spend only an hour thereabouts but ended up staying till 1pm.  I am SO GLAD I did and I just had to share this with you!

Friday, May 11, 2012

Win this absolutely STUNNING pair of shoes!!! Courtesy of!

Yes yes!  I was meant to post this a while back but I've been having SERIOUS internet issues!  But better late than never!

Absolutely gorgeous pair of shoes right?!  :-D  I know... I'm a shoe freak!  But shame I cannot participate in this competition since I'm the resident / in-house judge and I get to pick the winner!  :-(

So yes is giving away this stunning pair of shoes and I'll tell you how just now.  

Tuesday, April 10, 2012

Be Encouraged....

...for it is just a temporary setback and He will deliver You from it all. Always be thankful...

Hello People!!!  Apologies!  Apologies!! Apologies!!!!  Yes I know it's been a while since I updated this blog.  No major excuses really... well at least none between my last post and Thursday.  But from Friday evening, I decided to take a much deserved break from work.  I realized I needed to rest so did nothing but sleep and hang out with a friend.  Sometimes, it is important to remind ourselves that we really are not super-human and everyone needs a break to recoup.

So yes I'm back now!  Completely refreshed with a desk full of work I don't even want to think about but @ least ready to tackle my next phase of tasks.  My next pressing issue really is the launch of the Production Center (I'll tell you all about this in the next post) and the Fashion Entrepreneurship Course 3. I'll give you details shortly... 

Hope you all enjoyed the Easter break!  If you didn't get any Easter Egg, feel free to share my cake with me.  I bought this for my staff on Tuesday I think... just to cheer them up.  They were really discouraged after a few set backs we had and I felt the need to ensure they didn't remain in that state for long.  And it worked!  Check out the pictures... :-D

Tuesday, March 27, 2012

Changing Mindsets!

Often times I have wondered why we designers complain about so much and yet refuse other viable options that are available simply because of certain mindsets.  I'll give you an example...

Thursday, March 15, 2012

Cutting Costs in Your Fashion Business!

Many of us often focus all our attention on increasing revenue and profits in our fashion businesses that sometimes we fail to realize that having a higher disposable income, i.e. more money to spend, is not only possible by increasing our cash inflow but also by reducing our expenses.  Simply put, cutting costs saves you money! And YES we know we need to cut costs but just have no clue how to go about it since everything we spend our money on seems vital to the business.  However, there is always a way... if you know how...

Today, I'll draw your attention to an expense caption in the books that gulps so much of our money that if computed over a period can actually buy all the machinery we need and even pay salaries for the next 12 months! Any idea?!

Monday, March 12, 2012

Words of Advice from a Seasoned Businesswoman...

Yes I promised I'd do this AGES ago but somehow kept losing my interview sheet or something else always came up.  But today, though I had other stuff to write about, I thought it would be good to start off your week with an encouraging story from my major role model.  A story I grew up listening to but never quite appreciated it  until I became an entrepreneur.  A story that sort of corroborates my take on doing business without necessarily having lots of money.

Ok... here goes...

Friday, March 9, 2012

Get Yourself Screened!

Ok... didn't even know there were different ribbons for different types of cancer. Guess we learn everyday...

Y'all are probably wondering why I am writing about health matters.  Well... so did I when I attended FATE Foundation's Aspiring Entrepreneurs Programme (AEP) and they called in a doctor to facilitate a topic.... errr... can't remember the name of the topic but it had to do with health and something.  And yes it makes so much sense!

Many business owners, including me (or is it including I???  Argh you guys know what I mean haha...), seem to think we are invincible.  We work ourselves to the bone and expect our bodies not to revolt at some point.  I remember when I used to sew.  I would be at the machine till 4am in the morning!  Sometimes friends would keep me company via telephone or Skype, other times, radio stations would do the trick.  But guess what?!  Those clothes.... and my business had to wait when I broke down twice.  I remember the first time I had to be put on bed rest for like a week and was heavily sedated.  In fact that was when I learnt that stress caused people to throw up.  And the 2nd time was when I decided things had to change.  I ensured I did a full body check up late last year and got a clean bill of health... with the advice to rest more!  And I'm trying to....

Wednesday, March 7, 2012

Giving Up Is Not an Option!

Taken from a friend's BB display picture

I woke up this morning to the following BB broadcast...

"I was raped at the age of 9" - Oprah Winfrey
"I didn't even complete my university education" - Bill Gates
"In my childhood days, I stitched shoes" - Abraham Lincoln
"I struggled academically throughout elementary school" - Ben Carson
"I used to serve tea at a shop to support my football training" - Lionel Messi
"I used to sleep on the floor in friends' rooms, returning Coke bottles for food money, and getting weekly free meals at a local temple" - Steve Jobs
"My teachers used to call me a failure" - Tony Blair
"I was a 3rd class graduate in my first university" - Prof Wole Soyinka

... And the popular story "GEJ had neither shoes nor a school bag!"

Wake Up Peeps! What's your story? Is it an excuse for failure? The Lord be with you.  J.Okene (JP)"

These are famous people we all know and look up to and need we even talk about the Abiolas and the owner of Coscharis Motors (who never went to school).  But truth is we all have our own success stories and no we may not be popular yet, we are still an inspiration to ourselves and others and should continue to be.  We need to inspire ourselves to continue to "keep keeping on no matter what".

When I read the BB broadcast, I immediately added 3 more to the list.  Here goes:

Friday, March 2, 2012

Guess What?! You Really Do Not Need a Dime to Start Your Own Fashion Business!

Ok seeing that I'm like totally repentant now, I felt it would be great to make up for the 2 days I missed out on by posting another article today. 

Right!  I'm sure y'all are really curious to know how possible it is to start a fashion business with N0.00.  Truth is anything is possible when you put your mind to it.  I can tell you for free that I started 2 successful businesses (well successful in their own way in terms of revenue and client base) without a kobo.  How did I do it?!  2 words:  

1. Collaboration!
2. Sheer Hard Work! (ok pretend this is one word though it's more of a phrase...)

Which businesses were these?!  Jewellery Sales & "Gift Consulting".  Both of which I stumbled upon by accident just by doing what I loved doing... helping people out!

I'll tell you my story...  

Thursday, January 26, 2012

The Difference Between a Fashion Designer & a Tailor...


SO I've been meaning to write on this topic for a while now.... and I finally decided to do so today after having yet another chat with a top don in the Fashion Industry who felt the same way I did about the craziness that goes on around here.  

The first time I was asked this question was on some TV interview last year and of course I answered the question without batting an eyelid.  :-D  But since then, I have asked both new and practising designers the difference between the two terms and it turned out that  whilst everyone, more often than not, knew who a designer was, none of them actually got the definition of a tailor.

So here we are setting the record straight.... with of course "The University of Google", "The Internet Institute" & "The Wikipedia College" to support my claim.

Tuesday, January 17, 2012

Right! So our Unofficial "National Holiday" is Over... WHAT NEXT?!

Imagine the shock when we all woke up this morning to see soldiers on Lagos streets... and of course the eventual revelation that the price of petrol was now N97 and that the strike was over!  Ok forget that I am quite upset that I can no longer sleep for hours on end and not feel guilty about it (which was my highlight of the "holiday"), I am MORE upset about the fact that Nigerians seem to have suddenly given up!  Just like that!