Welcome Note!

Welcome to Martwayne! Yes this site is about fashion - no excuses for that - BUT we will be talking about fashion from a different perspective... as a tool for business success!

Everyone loves to look good and yes, majority of us love fashion! But we all know that fashion goes wayyyyy beyond stitching and there is a lot more to "it" than mere sewing!


"Fashion Beyond Stitches" will discuss how to turn your love for fashion into money-spinners, sharing knowledge, ideas and skills necessary to run successful fashion businesses.

Oh of course this blog will not be complete without our very own T.Williams ranting and raving about her personal challenges as a fashion entrepreneur in the Nigerian Fashion Industry. But don't worry, there are also happy days and all her personal stuff will be filed under the label "T.Williams".

SO enjoy, follow & subscribe to our blog, post your comments, ask questions, offer advice, and spread the link! Cheers!

Monday, December 8, 2014

The Blooming Rose Debut Collection by Adunni

Hello!  Hello!! Hello!!!  I cannot believe it is December already!!!  Wow!  I am sure many of us are already on wind down mode... actually no not really... I just remembered this would typically be the busiest period for the fashion industry!

Here's praying this December offers us the many opportunities we hope for in the New Year and gives us just a taste of what is to come in 2015! Amen!

Great!  My post for today!  Which I am pretty excited about :-D

Wednesday, November 19, 2014

The Power of Visual Merchandising!

Hello Everyone!!!!!  

So I just got back from a very short but well deserved break in Cape Town.  Thought it would be great to go back to where I called home for 3 years, catch up with folks from my school and of course hang out with AA who also happened to be there for a conference [actually to be honest, that was the real reason I went... :-D].   

Anisa Mpungwe at MrP (In-Store), V&A Waterfront, Cape Town

But anywayz.....  ladies, y'all know a holiday is incomplete without shopping right???!!! And I did a bit of that... - which brings me to today's post!

Monday, November 10, 2014

Fashion Courses this November at Martwayne: Basic Course in Jacket-Making & Trousers + Foundation Course in Fashion Design

Welcome to the month of November!!!  Can't believe 2014 is almost over already!  I think I can safely say this year went by pretty quickly but I pretty much enjoyed it! 

So this November, we are launching a new Course: the Short Course in Jacket-Making and Trousers and running the last Stream of the Foundation Course in Fashion Design for the year!  

Wednesday, October 29, 2014

Conquering That Thing Called Fear...


Oh wow... talk about feeling like a stranger in my own space...

Guess I am owing enough belated greetings - from Happy Independence Day Celebration (in arrears) to Barka de Sallah (in arrears).  Oh... my Sallah break was tres fab!  I enjoyed every minute of it!  :-D

Then moving on to Happy Birthday (in arrears), Happy Married Life (in arrears), Happy Anniversary (in arrears)... errr.... what else have I missed??? Oh yes!!!  Congratulations on the birth of your baby(iees)... :-D    And I say these greetings with the utmost sincerity!  

Great!  So now that I have redeemed myself, I'll start with my post for today!  Conquering Fear!

Tuesday, August 19, 2014

New Stream of Foundation Course (& FEC 1) starts on Saturday, 30th August 2014. Register Now!!!

Hello Everyone!!!!!  Hope you had a great start to the week!  I know I did!  Woke up strong, refreshed and ready to take on the world this morning.... 

And even if I did not, this picture I took off my phone from a designer who came in all the way from Portharcourt for all 7 Volumes of the Fashion Entrepreneurship Course is enough to put a HUGE GRIN on my face and start my week off on a good note! :-D

Taken from a Martwayne FEC Participant's Blackberry Status Update

And here's another one I got last week from a student currently registered on the Foundation Course... :-D  Honestly, testimonials like these make my work all the more rewarding!!!  
Taken from a Blackberry conversation with an MFC student!

So please join me as a say a HUGE AMEN to both prayers!  Thank you both so much for the feedback.  I am really glad the Course added value to you both!  

I will also use this opportunity to thank all of you who have registered for our Courses both now and in the past.  We, at Martwayne, are really grateful and may the investment you made in the knowledge yield rewards a thousand fold over and above your wildest imagination!  AMEN!


So here I am, starting off this week with information about the next Stream of our Foundation Course in Fashion Design and the revival of our Fashion Entrepreneurship Course - both starting next Saturday 30th of August, 2014.

Thursday, August 14, 2014

Attend the Wedding & Fashion Fair themed "Growing Business Saturday" on 23rd August, 2014

Hello Everyone!!!!!!  It has been QUITE a while!!!!!  I am sure you all have been great!  I have been great as well, thank you for asking... :-D


This post is not about me :-D  It's about the perfect opportunity for fashion designers, wedding planners, wedding vendors and shopaholics, especially brides-to-be!  

It's about the Wedding & Fashion Fair coming up on Saturday, 23rd August, 2013 with its theme:  "Growing Business Saturday"!

So delving right into it, here is what this event is about: 

Tuesday, July 1, 2014

Forget the Customer! Around Here, the Product/Service Provider is King!

Happy New Month everyone!!!!!!  And welcome to the beginning of the 2nd quarter of 2014.  Goodness!  This year is going so very fast like you cannot even imagine!  But here is me hoping you had a great start.... even with the rain...  You know what they say... showers of blessings ushering in the 2nd half. :-D

Great!  On to my topic for today...

Original image in green (without the black text) culled from http://blog.mancx.com/wp-content/uploads/2011/11/customer-king-graphic.png

Sunday, June 29, 2014

Friday, June 27, 2014

My Journey Down Fashion Avenue....:-D

Times Square, New York...

So during my trip, I decided to do the "touristy" thing and check out the sites and sounds of New York.  Of course I had to check out the stores - especially the 4 stores on Fashion Star - Saks Fifth Avenue, Macys (which I eventually did like 90% of my shopping), H&M and Express.  Of course  I also made a mental note to check out the factories or at least see where a lot of the manufacturing took place around here.

But first...  I had to do some shopping!  So off we went down that loooong stretch of road down Times Square.  I was just still staring at the video displays and the runways on the huge buildings when AA told me "Check out that HUGE needle and button over there"!  

Little did I know that I was RIGHT SMACK in the middle of the garment district!  My friend Moji only told me that later.   

Don't you just love this picture of me helping out my fellow "tailor"? :-D

And then my own history lesson began down the Fashion Walk of Fame!  :-D

Thursday, June 26, 2014

Are You a Designer Swamped with Work?! Then You Should Consider Outsourcing...

Hello Everyone!!!  Been quite A WHILE!!!!!  Apologies... since my return from my trip it has been one thing or the other.  BUT truth be told, not updating the site has been partly due to work but mostly due to procrastination and laziness (insert-covering-my-face-emoticon-in-here) :-(

BUT here I am!  :-D... as always... ready to talk about one issue or the other.  And today's topic is about something that has been heavy on my mind for about 2 weeks now.... an issue which designers always face but refuse to do anything about - huge workloads!  


Okay... pretend this is a designer under a huge pile of clothes and the computer is her sewing machine.  :-D